Brokers need to identify where they can make the biggest impact and pour a lion’s share of their energy and budget into that or those specific platforms. While having visibility across multiple apps is important, understanding where a broker’s presence matters most is just as vital.
LinkedIn, Facebook, Instagram and TikTok having taken their place as the “Big Four” as it relates to creating content that can lead to generating revenue for a business. However, each platform has a distinct audience, so a broker needs to establish a baseline for who they’re looking to connect with, the type of content they consume most often, and how to initiate business conversations after securing views, comments, and follows.
Being an active participant on these platforms is the next layer aside from making content. Providing insight and sharing expertise through different communities and in the comment section can allow a broker to rise above competitors. Investors will gravitate towards those that are looking to help, answer tough questions and most importantly not always looking to lead with a sales pitch.
There is so much untapped potential on social media, and the juice is worth the squeeze for brokers that are looking to have more client conversations. After that, it’s about sifting through the investors in today’s market to find the qualified leads that will eventually lead to closings and commission.
Navigating networking events to find clients
The next phase of the blueprint for brokers to ensure their pipeline always has qualified leads is to attend networking events where the main attendees are potential investor clients. This in-person connectivity is the most pivotal area where brokers can make an impression and impact on investors in an effort to attain their business going forward.
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